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New media leadership and Management Strategies

Duration: 3 days
Description of course: All over the world, most media houses are now investing in news website as a new channel of delivery. Unfortunately some newsroom lack skills and strategies for managing online news generation, work flow and process.

Project Work

Each participant before he or she is given a certificate is expected to undertake a project work, which is aimed at helping the participant bring together all the five elements of the course into one project as a final step towards implementing some of the lessons learnt during the workshop back into the real life newsroom setting.

Multimedia Production for the newsroom

Duration: 3 days

Description of Course:

Multimedia production for the newsroom is designed for media persons interested in experimenting with new formats and exploring the potential of new technologies in their newsroom’s content generation processes. It will help you develop your hands-on skills in designing your newsroom multimedia website while at the same providing you with a solid background to assess performance of your newsroom website with a view of improving its output and impact. Though this course is technical in nature its makes a strong connection between technology and journalism.

Writing and editing for the web

Duration: 3 days

Description of Course

Online reading habits are very different from printed copy. In view of this, there is the need to prepare, write and edit your copy to satisfy the online audience. Writing and editing for the web course is designed to cover skills that web writers need, in order to produce content for the web; with emphasis on how to get your story across to your audience online, write headlines and summaries for search engines. It takes the participants through digital story telling by exploring how to make content on a website easy to navigate and use while at the same time introducing the participant to the powerful multimedia approach (combination of colors, images, text, audio and video) to story telling. The course will cover the editing principles and techniques involved in producing content for an online environment taking into consideration online audience needs and reading habits.

Web 2.0 for journalists

Duration: 3 days

Description of Course: The internet is growing in bounds and leaps since its inception in 1969 and by 1996 the word "Internet" had assumed widespread public use. The ever growing Internet is undertaking rapid transformation and one new phenomenon (Web 2.0) is now the buzz word. Web 2.0 can be best described as cluster of new ideas, innovations and changes linked to current evolution of the Internet as a platform. For journalists, web 2.0 presents a lot of new and exciting tools for use in the newsroom leading to higher productivity and improvement of quality of their work. This course will introduce the participants to web 2.0 concepts and focus on some key web 2.0 tools applications in the newsroom. It will help participants appreciate the key strengths of web 2.0 as a powerful new digital interactive media and how it is transforming the face of journalism. Participants will be taken through practical application of Web2.0, such as blogging, hosted applications and documents; Video sharing sites such as YouTube; social networking sites (site) such Facebook and MySpace. Lastly participant will learn how to use Wikis as a newsroom management tool.

Introduction to online Journalism

Course Name: Introduction to online Journalism

Duration: 3 days

Description of Course: Online journalism is an exciting new area which offers a lot of opportunities for the progressive journalists of today. Introduction to Online journalism will be a rich course directed towards working journalists who are motivated to become leaders in their newsroom in this area. The course will be taught both from a theoretical and practical perspective. By placing heavy emphasis on practical online newsroom experiences, the participants are guaranteed to go back to their newsroom with practical skills useful for their work environment. The course will take the participants through the history of online journalism; its key characteristics; its impact on the newsroom; and specific strategies journalists can use to harness the potentials of online journalism. Participants will be expected to undertake online research, write and edit stories for publishing online during the course.

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